The Retail Edge Digital Growth is a 6 week course designed to grow your ecommerce presence, maximise traffic, accelerate sales and build your business.

How it works

Over the 6 weeks of the program, you will recieve:

  • 6 recorded group coaching calls

  • Weekly Live Digital Clinic with Kelly

  • Access to weekly workbooks from the Retail Edge framework

  • Access to a closed user group to share insights and experiences with your squad

  • Access to weekly (6) LIVE Digital Clinics with Kelly Slessor for all your questions.

  • A bonus masterclass session with an industry leading retailer.

What you will learn

  • Tools & Templates

    Learn which tools and platforms you need, and which you don’t, to build a great online experience for your customers.

  • Get on Google

    Get your business visible online, up the Google rankings and organically improving traffic

  • Planning for success

    Build a digital strategy and feel in control of your online business, so you can focus on why you started this business in the first place

Problems with your online presence?

Do you have these

Growing traffic and sales?
Getting the right customers?
Knowing which platforms, plugins and tools to use?
Understanding technology: Google, SEO?
Being ready to trade during lockdown?

Course curriculum

  • Week 1: Master Your Customer

    1.1 Introduction

    1.2 Course Overview

    1.3 Master Your Customer - Why?

    1.4 Master Your Customer - How?

    1.5 Master Your Customer - How? (continued)

    Week 1 Workbook

  • Week 2: Build Your Winning Platform

    2.1 Build Your Winning Platform - Why?

    2.2 Build Your Winning Platform - How?

    2.3 Build Your Winning Platform - How (continued)

    Week 2 Workbook

  • Week 3: Get on the Front Page of Google

    3.1 Build Your Google Shop Front - Why

    3.2 Build Your Google Shop Front - How?

    Week 3 Workbook

  • Week 4: Turbo Charge Your SEO

    Week 4 Coaching Session

    Week 4 Workbook

  • Week 5: Engage with Email and Social Media

    Week 5 Coaching Session

    Week 5 Workbook

  • Week 6: Create Campaigns That Convert

    Week 6 Coaching Session

    Week 6 Workbook

  • Bonus Session: Develop Your Digital Strategy

    Bonus Coaching Session


Kelly Slessor

Kelly Slessor has driven digital growth and innovation in retail and other industries for the past 20 years. An Ecommerce and Digital Marketing expert.

Kelly has worked with 100’s of retailers, shopping centres and property globally.

What people are saying

  • LoveFish Barangaroo

    Michelle - Owner
    If you feel overwhelmed by the digital space, this is the course for you. It pushed me out of my comfort zone and now my business is better for it.

  • Mon Poulet

    Lo Croiset - Co Founder
    Kelly increased our revenue by 25%. Her help has been invaluable. Over the course of the program we have redesigned and re-platformed our website, which we are due launch pre-Christmas. We have also completed a detailed analysis of our customers.

  • Dandengong Markets

    Judy - Manager Dandenong Markets
    We have seen growth across all of our platforms...Kelly has been invaluable to the growth of our business

What people are saying

Course bonuses

Along with our Digital Growth Course, enjoy full access to:

  • Official eBook

    Download the official course ebook to support you as you work through the lessons.

Pricing options

You can either make one payment, or split the cost over 3 months